1968 Fender Custom Telecaster - Olympic White

Serial Number 107308

This 1968 Telecaster Custom has a custom Olympic White finish with black binding (black binding was used occasionally for a light-colored guitar). The body is finished with a thick-skin polyester base coat, which was new to ’68. The maple neck with separate maple fretboard still has a traditional Fender nitrocellulose lacquer finish, but by ’69 polyester-finished necks became standard. The headstock boasts the bold black CBS logo, which was first seen on Customs in ’68. The 1968 list price for a Telecaster Custom was $259, plus $58 for a case. A maple fretboard was an extra 5 percent, as was the custom color.