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Locations

La Crosse

608-785-7704
1227 South 3rd Street
La Crosse, Wisconsin 54601

  • M-F: 10:00am – 6:00pm
  • Sat: 10:00am – 5:00pm
  • Sun: Closed

Madison

608-405-8770
2990 Cahill Main
Suite 200
Fitchberg, Wisconsin 53711

  • M-F: 10:00am – 6:00pm
  • Sat: 10:00am – 5:00pm
  • Sun: Closed

Milwaukee

608-790-9816
2479 S Howell Ave
Milwaukee, Wisconsin 53207

  • M-F: 10:00am – 6:00pm
  • Sat: 10:00am – 5:00pm
  • Sun: Closed

Recent News

Favorites from Winter NAMM 2019
February 1, 2019 by Phil Kirst

If you’ve been playing guitar for a while, you know there is always a new piece of gear you just “gotta have.” Winter NAMM comes and goes, and some guitar… READ MORE

Blog

  • Start the New Year with New Strings
    January 1, 2019 by Phil Kirst

        Happy New Year! The ball dropped and the champagne popped, and now we look forward to the future. We’ve all made resolutions in years past, and maybe one… READ MORE

  • Four Tips for Buying Someone Their First Guitar
    December 19, 2018 by Phil Kirst

    It is a tricky business buying someone’s first guitar. Music is inherently subjective, and there is no “one size fits all” guitar. Perhaps you’ve heard the colloquial ‘guitarisms’ from your… READ MORE

  • Best of Milwaukee – Final Voting!
    November 1, 2018 by Ben Meine

    Ladies and gentlemen, we need your help one last time! Earlier on, we posted about entering our Milwaukee location in the Shepherd Express “Best of Milwaukee” competition for “Best Musical… READ MORE