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History

Dave’s Guitar Shop originated in La Crosse, Wisconsin when Dave Rogers decided to open his own shop after the music store he was employed at went out of business. La Crosse is a scenic small town located on the border of Wisconsin and Minnesota with the beautiful Mississippi River separating the two states.

The shop first opened on July 1, 1982 with 17 guitars of Dave’s own stock and has since grown into one of the largest and most reputable guitar shops in the nation. The now 20,000 square foot building located at 1227 S. Third St. sells new, used, and vintage electric and acoustic guitars, amplifiers and accessories from manufacturers such as Fender, Gibson, Paul Reed Smith, Gretsch, and Rickenbacker. Fender and PRS now custom make models to Rogers’ specifications.

People come from miles around to shop at Dave’s and to view Dave’s incredible personal collection of over 350 guitars and amps. The collection includes custom color Strats, black guard Teles, and dot-neck 335’s. Currently, 15% of sales are local. The other 85% are to customers from all around the world. A very large percentage of sales are via the telephone or the web site.

Some famous guitar legends have done business with Dave’s Guitar Shop. These include Billy Gibbons of ZZ Top, Joe Walsh of the Eagles, members of Pink Floyd, the Kentucky Headhunters, Everclear, Night Ranger, Vince Gill, Elliot Easton, REO Speedwagon, and Def Leppard. The Rolling Stones once bought a vintage amplifier from the store for Keith Richards.

Another major customer was Eric Clapton. He was kind enough to stop in our booth when we were invited to display our guitars at the first Clapton Crossroads Festival in Dallas, Texas. What a day that was!

We invite you to visit our store for an experience you’re not likely to forget. You can even browse through our huge online inventory. Our stock is changing daily, so check back often!

Recent News

’56 Gretsch Silverjet Gets the Works! – Phil’s Repair Feature
August 18, 2018 by Ben Meine

Phil’s back at it again with this beautiful vintage Silverjet. Holy moly, what a breathtaking instrument. It needed the works, though, so here’s Phil to give you the inside scoop!

Blog

  • Thriving in Madison!
    August 6, 2018 by Phil Kirst

    To say that the city of Madison, Wisconsin has been nice to Dave’s Guitar Shop would be an understatement by a large margin. Wisconsin has always been a nice home… READ MORE

  • ’68 Gibson 345 Refret – Phil’s Repair Feature
    July 17, 2018 by Phil Kirst

    Phil from our Milwaukee shop loves to educate our customers on everything he can when it comes to repairs! Check out this awesome video of him showcasing his refret on… READ MORE

  • Photography @ DGS
    December 9, 2017 by Josh Walker

    Hey folks! We’ve had some questions about our photography process, and I’m hoping I can shed some light on it (pun absolutely intended). Feel free to post any questions you… READ MORE