Lake Placid Blue, Serial # 394818.
Fender launched the Jaguar in 1962 as its top electric guitar model. It had an off-set body shape continuing the look of 1958’s Jazzmaster, along with new features, such as a 24” scale 22 fret neck, and tall narrow pickups with metal surround to decrease noise. The shorter scale and high output pickups were meant to attract guitarists used to Gibsons. Other novel elements included were On/Off switches for both pickups and tone circuits, a lead rhythm selector switch, separate volume and tone controls for both lead and rhythm, and a foam string mute attached to the bridge. While Jaguars never became accepted by Gibson players, they did briefly become the guitar of choice for Surf guitarists of the mid ‘60s. After being discontinued in 1975, Jaguars eventually found a niche in the hands of players of alternative rock.
The 1972 Jaguar pictured has typical ‘70s features including the large black Fender logo and thick polyester finish. The neck binding and block inlays (standard by 1966) are black for this maple neck version. The maple neck and custom color options of this guitar were a $44 up-charge in 1972.
The 1972 list price for a Jaguar with a maple neck and custom color was $495.00 + $65 for the case.