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Custom Telecaster, ’68

Olympic White with Black binding, Serial # 107308.

Introduced in 1959, the Fender Custom Telecaster was a special deluxe version of the regular Telecaster. The Custom’s sunburst alder body had white binding around the top and back that was meant to provide a more sophisticated look than the standard blonde finish Fender used on ash body Teles.

The 1968 Custom Telecaster pictured has a custom Olympic White finish with black binding (black binding was used occasionally for a light colored guitar). The body is finished with a thick-skin polyester base coat, which was new to ’68. The maple neck with separate maple fretboard still has a traditional Fender nitrocellulose lacquer finish, but by ’69 polyester finished necks became standard. The headstock boasts the bold black CBS logo, which was first seen on Customs in ’68.

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