Browse Dave’s Collection

“Welcome to the guitar collection. On the second floor of our store we have on display over 300 guitars and more than 50 amps that I’ve accumulated over the years. The friends and customers that have visited us seem to really appreciate being able to view this, so we thought we would share it with our online friends and fellow guitar enthusiasts as well. Enjoy!”

- Dave Rogers

The items in Dave’s Collection are not available for purchase.
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Fender Stratocaster, '65

Dakota Red, Serial # L64322.

This one has been in the collection for a very long time and was purchased back when clean custom color Strats were affordable, This one does have the previous owners social security number engraved on the neck plate and the fingerboard still has the grime from when it was out being played. What a great guitar indeed!

 

Fender Stratocaster, '65

Olympic White, Serial # L86093

 

Fender Stratocaster, '65

Sunburst, Serial number L90333, This Strat has a maple cap fingerboard and it does not have the walnut skunk stripe on the back of the neck. We have seen this same fingerboard and neck configuration on a few Tele Customs from the same era. It would be safe to say that there are not many of these out there. This is certainly one rare and cool guitar!

 

Fender Stratocaster, ’65

Sonic Blue, Serial # 104234. Guitar collectors consider 1965 to be one of the most significant years in history. It was the year that the large corporation Columbia Broadcasting Systems Inc. (CBS) bought Fender Instruments and Fender Sales.  To many players and collectors this year also marks the beginning of a decline in the quality of Fender products that continued through the 1970s.   The Stratocaster had been gradually evolving, along with the rest of the Fender line, since its debut in 1954. The most obvious change occurred in 1959 when the one-piece maple neck acquired a separate rosewood fingerboard. After the CBS buyout more changes took place, with the most dramatic being the enlargement of the headstock shape (coinciding with the popularity of bell-bottoms?) in December of 1965.   This rare 1965 Sonic Blue Strat has details common to Strats made during this transitional period. The November 1965 neck date shows that this is one of the last small headstock Strats made until the 1980s.  Other traits include Gold Transition Logo (designed by Fender photographer Bob Perine), pearloid position markers, double line Kluson Deluxe tuners, and an “F” stamp neck plate. This guitar also came stock from the factory with large frets (often seen in 1965).
 

Fender Stratocaster, '65

Lake Placid Blue, Serial # 101113.

 

Fender Stratocaster, '65

Ocean Turquoise, Serial # 107632, This is a nice custom color Strat with some honest playing wear. It is pictured on page 41 of the Vintage Guitar Book by Mac Yasuda.

 

Fender Stratocaster, '65

Charcoal Frost Metallic, Serial # 107518.

 

Fender Stratocaster, '66

Candy Apple Red, Serial # 116384.

 

Fender Stratocaster, '64

Sunburst, Serial # L36630.

 

Fender Stratocaster, '64

Lake Placid Blue, Serial # L20674.

 This guitar is a gorgeous custom color Fender Strat. Besides having a stunning Lake Placid Blue finish, this February 1964 guitar has other features that make it very desirable: Spaghetti Logo (phased out in ’64), clay dots (replaced by pearloid dots in ’65),  single line Kluson Deluxe tuning machines (replaced by double line Klusons during ’64),and a greenish celluloid pickguard (replaced by white in ’65).

 

The guitar’s previous owner acquired it in 1967 while serving in the U.S. Marines.  His Commanding Officer had a gambling problem and was forced sell the Strat and an Epiphone amp for $175 to help settle his debts. The guitar has been played quite a bit since then, but was also very well taken care of.

 

Fender Stratocaster, '64

Black, Serial # L27250.

 

Fender Stratocaster, '63

Blond, Serial # L19865.

 

Fender Stratocaster, '63

Refinished in Natural, 2 piece Korina body, Serial # L14737.

We know that Fender was experimenting with woods during this period, and we've seen some Mahogany body Strats & Teles from that era. Now here is proof that Korina was also used. You can also see the tooling holes on the back of the body. A guy had called me a long time ago and said that he had an old Strat but it wasn't put together. The body was stripped and he was going to refinish it but he just never got around to doing it. He had all the parts in a box and he asked if I was interested. We agreed on a price and I bought it. I just sprayed a clear coat over the body and played this one for a few years.

 

Fender Stratocaster, '63

Burgundy Mist, Serial # L11394.

Purchased locally from the wife of the original owner. He was kindly gentleman who brought this guitar into my first store back in '82 for a restring & set up. I flipped when I saw the guitar and I told him if he ever wanted to part with it to please think of me. He said he'd never part with it as it was the best playing guitar he ever had his hands on. Over the years he became a good customer & friend and he would drop in often just to say hi. Then I got the call from his wife telling me that he had passed. It was a sad time for me indeed. The one thing that he made clear to his wife was that he wanted to make sure that I got the guitar after he was gone. I'll treasure this one till my dying day, just like he did.

 

Fender Stratocaster, '62

Fiesta Red, Gold hadware, Serial # 74434.

Very figured Maple neck, A fellow brought this one in to the shop about 17 years ago and just wanted to know what it was worth. He said he'd had it forever and he'd never sell it. When I told him the dollar amount, he just got quiet for a bit, then said "Well, I'd sell it for that"!

 

Fender Stratocaster, '61

Sunburst, Serial # 60492.

 

Fender Stratocaster, '61

Tahitian Coral, Serial # 59930.

Nothing conjures up images of a ‘60s Rock n’ Roll beach party like a cool custom colored Fender Strat. Custom colors don’t get much hipper than this example.

 

This Strat has a penciled neck date of 3-61, and has all the features typical to Strats that year. These include: a “slab” Brazilian rosewood fingerboard with clay dots, a small headstock with “spaghetti” decal including 2 patent numbers, and a greenish Nitrate 3-ply pickguard with a metal shielding plate underneath. The neck profile is very flat and comfortable like most of the early “slab board” necks.

 

Besides having all the classic characteristics that make early ‘60s Strats appealing to players and collectors, this one has an ultra-rare color. According to an old piece of masking tape attached under the pickguard, the color is Tahitian Coral (a color of the same name was used by Chrysler in the late ‘50s). This non-standard color was not mentioned in any Fender catalogs (The closest official Fender color at the time was Shell Pink listed from 1960-1963).  An undercoat of Desert Sand can be seen where the top color has worn off. Proof that this color is factory original can be seen after unscrewing the neck. An area of paint from the body has stuck to the neck leaving a bare spot in the neck pocket that is an exact match to the glob stuck to the neck.

 

Fender Stratocaster, '60

Fiesta Red, Serial # 49005.

When the Fender Stratocaster was introduced in 1954, one of the main special features was a built in vibrato unit called the “Synchronized Tremolo”.  A non-tremolo version was also available at about $30 less. A non-tremolo Strat (nicknamed “hardtail”) had the same string through the body set up as a Telecaster, except it kept a six-way bridge for better intonation.

Custom Color Strats were available almost from the beginning, but a standardized color list didn’t appear until 1961. The Custom Colors resembled the colors offered on automobiles at the time.

The example from the collection shown in this article is a Fiesta Red Hardtail Strat dating from 1960 (George Fullerton mixed up the first batch of Fiesta Red at a paint store in 1957).  According to an early ‘60s Fender pricelist, a non-trem Strat cost 259.50. There was a 5% up charge for a Custom Color, so this Strat would have been about $272.47 (still $17 less than a sunburst tremolo version).

This Strat has a beautiful early “slab” fingerboard of Brazilian rosewood. The Kluson tuners on the headstock were replaced at some point with “double line” mid-‘60s Klusons.  The undercoat below the Fiesta Red (seen through the scrapes and dings) is the color Desert Sand, which was the color of Duo Sonics and Music Masters. This color was often used as an undercoat for Custom Color guitars in the ‘50s and early ‘60s.

Hardtail Strats are seen less often than the tremolo versions, and are favored by Bluesman Robert Cray, and Rocker Ron Wood.

 

Fender Bass VI, ’63

Sunburst, Serial # L03350. Ten years after launching the ground breaking Precision Bass, Fender introduced a six string bass, the Bass VI, in 1961. The instrument was tuned the same as a standard guitar, but an octave lower, attracting guitar players, as well as bassists wishing to expand their soloing range (this soloing capability was utilized by Cream’s Jack Bruce, and the Shadows’ Jet Harris).  The Bass VI had the comfort contoured “off-set” body design and floating tremolo of the Jazzmaster, and the narrow nut size of the Jazz Bass. The constricted string spacing made playing with a pick the easiest way to get sound out of the Bass VI. Nashville session players made great use of this when doubling the bass lines of the upright bass. This was known as “tic-tac” bass.   The 1963 Fender Bass VI pictured is typical of Bass VIs that year. The pickups, which originally had metal surrounds, were changed to match the newly released (1962) Jaguar’s pickups. A bridge mute was added, also much like the Jaguar’s, and a fourth switch appeared allowing for a darker tone option. The 1962 Fender list price for a Bass VI with a sunburst finish was $329.50.
 

Fender Jazz Bass, '65

Candy Apple Red, Serial # L83602.

 

Fender Custom, '69

Sunburst, Serial # 259125.

 

Fender Marauder, '66

Lake Placid Blue, Prototype.

 

Fender Musicmaster, '64

Cherry, Serial # L29571.

 

Fender Swinger, '69

Lake Placid Blue, Serial # 269107.

 

Fender Telecaster, '55

Blonde, Serial number 7553, I love the Blonde on this one. It is VERY transparent. The Blonde finishes from this era do seem to stand out. It looks like the folks at Fender really took their time during this period to make sure that the grain of the Ash really jump out from under the finish. 

 

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