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History

Dave’s Guitar Shop originated in La Crosse, Wisconsin when Dave Rogers decided to open his own shop after the music store he was employed at went out of business. La Crosse is a scenic small town located on the border of Wisconsin and Minnesota with the beautiful Mississippi River separating the two states.

The shop first opened on July 1, 1982 with 17 guitars of Dave’s own stock and has since grown into one of the largest and most reputable guitar shops in the nation. The now 20,000 square foot building located at 1227 S. Third St. sells new, used, and vintage electric and acoustic guitars, amplifiers and accessories from manufacturers such as Fender, Gibson, Paul Reed Smith, Gretsch, and Rickenbacker. Fender and PRS now custom make models to Rogers’ specifications.

People come from miles around to shop at Dave’s and to view Dave’s incredible personal collection of over 350 guitars and amps. The collection includes custom color Strats, black guard Teles, and dot-neck 335’s. Currently, 15% of sales are local. The other 85% are to customers from all around the world. A very large percentage of sales are via the telephone or the web site.

Some famous guitar legends have done business with Dave’s Guitar Shop. These include Billy Gibbons of ZZ Top, Joe Walsh of the Eagles, members of Pink Floyd, the Kentucky Headhunters, Everclear, Night Ranger, Vince Gill, Elliot Easton, REO Speedwagon, and Def Leppard. The Rolling Stones once bought a vintage amplifier from the store for Keith Richards.

Another major customer was Eric Clapton. He was kind enough to stop in our booth when we were invited to display our guitars at the first Clapton Crossroads Festival in Dallas, Texas. What a day that was!

We invite you to visit our store for an experience you’re not likely to forget. You can even browse through our huge online inventory. Our stock is changing daily, so check back often!

Recent News

1937 Martin D-28 Vintage Demo
March 31, 2017 by Justin Zeman

Carl has been busy back in repair lately! He spent some time on one of Dave’s old Martin acoustics. Here we have Alex Meine (Carl’s brother) playing on the 1937… READ MORE

Blog

  • J-MOD100 Now Available for Pre-Order
    January 31, 2017 by Tylor

    No compromise amp designed with John Mayer. The J-MOD 100 amplifier was intimately designed by Paul Reed Smith, Doug Sewell, and John Mayer to not only handle Mayer’s live work… READ MORE

  • Goodbye 2016!
    December 31, 2016 by Justin Zeman

    We would like to thank all of our customers for an amazing 2016. We wouldn’t exist without such a solid customer base. Happy New Years from Dave’s Guitar Shop! We… READ MORE

  • Shop Talk in Guitar World
    December 30, 2016 by Tylor

    We are excited to be featured in the newest issue of Guitar World in “Shop Talk” featuring the coolest guitar shops in the nation! Check it out: