Hey folks! We’ve had some questions about our photography process, and I’m hoping I can shed some light on it (pun absolutely intended). Feel free to post any questions you may have in the comments, and we’ll do our best to answer them!
When a guitar comes into our shop, whether used or new, one of the first things that happens is that it goes upstairs to get photographed. Each and every guitar we have on our site gets its own photograph so that you know exactly what you’re getting when it shows up at your door, or when you come to our shop to see it. Our photographer works pretty tirelessly to ensure that guitars end up on the site as soon as possible, and with accurate pictures.
We have professional studio lighting in our photo studio, which makes a flame top guitar look especially rich and vibrant, but it’s still a representation of what the guitar actually is. We don’t alter the flame at all in post-production to make it “pop” more; it’s purely a function of lighting. In an ideal world, sunlight is really the best looking solution for getting the guitar to look it’s best, but weather in Wisconsin isn’t exactly conducive to consistent lighting or temperature. For example, it was 60 degrees earlier this week, and today it’s snowing and frozen at 23 degrees. Ultimately, a studio setup is the most practical and consistent option for us to get guitars up on the site and listed in a prompt manner. While the we put the guitar in its best lighting conditions, we still stand behind our photos as an honest representation of the guitar.
On another note, we’re more than happy to take pictures with our cell phones and text them to any customer if they want different shots in different lighting. We’re here to help you find the right guitar for you, and helping you feel good about your purchase is in all of our best interests. At the end of the day, if you buy a guitar and you’re not happy with it, always feel free to call us to talk about it, and we’ll see how we can help you best.
Post any questions you may have in the comments, and we’ll do our best to answer them!
We’re working on getting our Milwaukee photos better! Stay tuned!